The second day of the CFDA awards ceremony, also known as the Oscars of the fashion world, gathered famous figures of the fashion industry at the Brooklyn museum.
These awards and Jacobs’ continued presence on the list of the most successful and innovative designers in the fashion industry seem to raise question marks for anyone who has followed his career.
Designer Marc Jacobs.
Crisis under Marc Jacobs
There was a time when Jacobs seemed to have grasped the psychology of contemporary women, so designs that mixed seductive beauty and modernity easily won hearts.
Marc Jacobs’ 2015 advertising campaign featured two bright faces of the film industry at the time: Sofia Coppola and Winona Ryder.
But at the present time, the American designer seems to have lost his own direction.
In an interview with investors in early 2017, when answering questions about the business environment during the Donald Trump presidency, Bernard Arnault – chairman and CEO of LVMH (the conglomerate at that time)
Fashion news
Harry Styles is the new promotional face of the Gucci brand
In 2015, designer Marc Jacobs ended the journey of the high-end fashion line Marc by Marc Jacobs.
Creative images in the campaign of the fashion line Marc by Marc Jacobs.
The brand has also closed dozens of stores over the past few years, both in Europe and New York.
Mr. Duffy first met Jacobs in 1983 at a dinner celebrating the designers’ graduation from the Parsons academy of design.
In addition to their working relationship, designer Marc Jacobs and Mr. Duffy also maintain a beautiful friendship.
From the Grunge collection to achievements at Louis Vuitton
In the more than two decades since Marc Jacobs’s models wearing flannel designs from the 1992 Grunge collection walked the runway, he has been identified by many critics as the most interesting and talented American designer
Marc Jacobs’s 1992 Grunge collection for Perry Ellis received mixed reviews, but this was a positive sign showing Jacobs’ creative talent with a modern twist.
In 1997, Jacobs was honored to take on the role of creative director at Louis Vuitton.
Former store of famous fashion line Marc by Marc Jacobs.
But in the harsh cycle of the vanity industry, it is not easy to maintain performance.
Marc Jacobs said goodbye to French fashion house Louis Vuitton after 16 years.
Marc Jacobs “struggles” in the “big sea” of fashion
For years, Jacobs seemed to struggle, unable to find direction or find any source of creative energy.
Many fans of Marc Jacobs still spend money to watch his fashion shows and hope to return to the lively feeling of the past.
The most recent show in February held at Park Avenue Armory was judged by fashion critics as unprofessional because of the sketchy staging and gloomy music background.
Meanwhile, designers like Alexander Wang or Gucci’s Alessandro Michele skillfully master social media, and street fashion brands like Supreme also seize the opportunity to prove their current position.
Gucci and its advertising campaign are full of art and evoke creativity from the fashion world.
Therefore, despite being recognized by the board of the CFDA awards, the Marc Jacobs brand no longer holds the trust of customers.
Although the challenges posed to the American fashion house to restore its position in the hearts of fashion connoisseurs are very difficult, it even requires risks to change both vision, creative thinking and style.
—-
See more:
In just one week, Lady Gaga transformed her fashion image spectacularly.
Taobao – China’s largest online sales website targeting young customers.