Due to the use of many special techniques and materials, the number of Hublot Ferrari Techframes appearing on the market is not easy to come across.
Watches and cars – a “normal” collaboration in the luxury world
Handshakes combining watches and cars are not too strange today.
The time when Ferrari cooperated with Longines, Heure and Cartier was very different from the current context, and the handshakes with Girad-Perregaux and even `compatriot` Panerai were also quite interesting, in the context of the Renaissance of mechanical art.
Hublot CEO – Ricardo Guadalupe, Ferrari Design Director – Flavio Manzoni and Hublot President – Jean-Claude Biver at the launch of the watch model commemorating Ferrari’s 70th anniversary.
Mr. Biver once commented: “The relationship between Hublot and Ferrari is the deepest relationship we have ever had, and possibly the deepest relationship Ferrari has ever had.”
Mr. Flavio Manzoni – Ferrari’s design director once praised: `Hublot’s factory in Geneva is extraordinary!
Ferrari President Sergio Marchionne could not hide his satisfaction and excitement when talking about Hublot as well as the next plans of this alliance: `Each new version of Hublot Ferrari is a testament to the exploration of new technologies.`
Hublot’s 70th birthday gift to Ferrari
This year, to celebrate Ferrari’s 70th anniversary, Hublot pays tribute to an important friend in a more wonderful way: realizing a watch model designed entirely by Ferrari himself – a long-standing dream of the design team.
Mr. Manzoni, the man behind the design of the LaFerrari super sports car, has received many awards in his career designing super cars and now Hublot invites him to enter a new school of thought, creating sports watches.
Titanium version of the Hublot Ferrari Techframe masterpiece – the first watch model in the world to have a hollow mesh watch case structure, providing maximum strength with the lightest weight, similar to the support structure of
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For the 70th anniversary edition – Hublot Ferrari Techframe, the first step is to present something light, compact, shockproof, easy to wear and comfortable like a supercar.
The watch world has seen many ways to make watch cases, from the traditional round shape to the highly appreciated sandwich case, but hollowing out watch cases has no precedent.
With this version, Hublot used PEEK-Carbon material, a new innovation in materials research.
To turn the TechFrame into reality, Hublot had to integrate a regular Chronograph into a one-button Chronograph and add a Tourbillon to match the design set by the Ferrari Team. The bridges therefore also had to adapt to the appearance.
Changing watch straps is always a concern that Hublot wants to make more convenient and smarter.
“2017 is the year Hublot pays tribute to its strategic partner Ferrari.
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Source: ELLE Women’s Magazine