Fashion designer Demna Gvasalia.
Gvasalia’s role takes effect immediately with the responsibility of creating a new image for the brand and the Fall-Winter 2016 fashion collection will be introduced for the first time at Paris Fashion Week in March 2016.
Holding an important position at Balenciaga, Gvasalia will continue to maintain the leading role of fashion designers at Vetements, the brand run by the Demma Gvasalia brothers and their friends.
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Fashion designer Demna Gvasalia.
In recent seasons, they have been creating a positive reputation in the capital Paris with a unique design style with new compositional proportions, blending unromantic classicism, deep practicality with
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Vetements’ floral patterned dress designs are one of the fashion world’s favorite designs.
Vetements’ creativity received a lot of praise.
Vetenments is one of eight brands nominated for LVMH awards in 2015 with a network of retailers of up to 150 worldwide.
A design in the Fall-Winter 2015 collection.
“I am delighted to welcome Demma Gvasalia as creative director of the Balenciaga fashion brand,” said Balenciaga president and CEO Isabelle Guichot in a new statement.
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Gvasalia’s designs demonstrate his unique vision and fresh approach.
A design in the Spring-Summer 2016 collection of Vetements.
François-Henri Pinault, chairman and CEO of Kering – which owns the Balenciaga brand – said he was also very pleased with Demma Gvasalia’s new role.
Previously, Gvasalia worked at the Louis Vuitton fashion brand as a Senior Designer for a short time before founding Vetements.
Gvasalia’s design style has new compositional proportions, blending unromantic classicism, deep practicality with real life and imbued with the most primitive ideology of street fashion.
To confirm how great the new image and spirit of Balenciaga is under the direction of the new creative director, Balenciaga fans in particular and fashion experts in general will have to wait until the fashion season.
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