Balenciaga, the French fashion brand with the second most influence in the world last year, is at the center of a boycott call due to racism against Chinese customers.
“The big store” Printemps on the shopping boulevard Haussmann, Paris.
According to the Global Times, on Wednesday April 25, a Chinese female customer was threatened with beatings in front of Balenciaga’s booth at Printemps for speaking out against the queue-jumping action of a group of 5 people. Even this group of people
Photos and videos of the incident, shared by a witness at the scene, were quickly circulated on social network Wechat, causing a wave of backlash.
The video shared on Weibo is said to show a fight between customers in front of Balenciaga’s booth at Printemps.
The social accounts of both Balenciaga and Printemps were quickly engulfed in hundreds of angry comments from netizens, accusing the company of racism and demanding an official apology from both sides.
Thursday morning, Balenciaga posted on its official Weibo account, in both English and Chinese, the following: “Balenciaga regrets the altercation that occurred at a store in Paris.
Printemps apologized directly to Chinese customers on its Instagram account.
However, the apology did not seem to be accepted by Chinese netizens.
“Balenciaga shoes are also beautiful, but it’s true that an event like this can open your eyes to #BoycottBalenciaga because of racism against Chinese people,” a netizen wrote.
Tripple S shoe collection of a Chinese influencer.
Chinese customers are very large and have increasing purchasing power.
Chinese tourists flocked to Galeries Lafayette.
There are a large number of Chinese customers in high-end stores in Paris such as Printemps, Galeries Lafayette, etc. According to the New York Times, on average each person spends about 1,660 USD to shop here (Photo: goubao5.com
Earlier this year, a number of other international brands were also shaken by accusations related to racism and confusion on political issues.
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